VMS Selects Autonomy to Support Real-Time Media Intelligence



SAN FRANCISCO -- September 18 -- PRNewswire-FirstCall -- Autonomy Corporation plc (LSE: AU; LSE: AU.L), a global leader in infrastructure software for the enterprise, today announced that VMS, the leader in integrated media intelligence, has selected its IDOL enterprise infrastructure software to capture, search and analyze content from thousands of television stations across 210 broadcast markets, as well as a radio outlets and published media, in order to provide deeper intelligence and insight to its global clients as part of its media monitoring service. With Autonomy IDOL, VMS has reduced its media analysis processing time by 66 percent.

VMS uses the IDOL platform to expedite the analysis, retrieval and delivery of media intelligence from a range of video sources, including video and audio and text, to provide a holistic view of an organization's media coverage, competitive landscape and markets.

"Until now, finding segments or comments within a particular video or audio file has been time-consuming and often fraught with error," said Gerry Louw, VMS' chief information officer. "After an extensive evaluation of the available technologies in the market, we found that IDOL is the only solution that can provide VMS with the most advanced search capabilities, so our service representatives can evaluate the media coverage, messaging, competitors and markets of our clients with greater precision and at a fraction of the time as alternative technologies. The Autonomy product's architecture is also the most scalable that we have seen in the market."

VMS is widely recognized for its ability to arm senior corporate executives, chief marketing officers, corporate communications professionals and their marketing, advertising and PR teams with strategic insight and multi-channel media intelligence. VMS's media monitoring services deliver extraordinary breadth and depth of news coverage in virtually every market and across all media.

Using Autonomy technology, VMS editors and media specialists are able to search across more than 300 file types, such as email, blogs, text and multi-media resources and news broadcasts. IDOL also ingests more than 150,000 index-able documents for VMS on a daily basis.

"The faster we put issues in perspective for our clients, the quicker they can react with the right messaging. This speed in delivering intelligence to our clients is what makes us the leader in our market. In addition, the breadth and depth of the Autonomy technology gives us a roadmap to plan future upgrades and enhanced service offerings for our clients. That's important for VMS because we are committed to continual innovation," noted Peter Wengryn, VMS' president and CEO.

"We are proud to make the wealth of information held within the broad content that VMS' monitors fully accessible and retrievable," said Stouffer Egan, chief executive officer of Autonomy, Inc. "VMS will benefit from Autonomy's technology leadership. We believe that VMS' investment in IDOL will give the company a suite of next-generation capabilities that can be rapidly deployed to meet its customers' requirements as they evolve in the future."


ABOUT VMS

 

VMS is the world leader in integrated media intelligence solutions that bring together news monitoring and advertising monitoring across all media – broadcast, radio, print, Internet and outdoor. VMS provides public relations firms, advertising agencies and marketers worldwide with the most comprehensive, cutting-edge editorial and ad retrieval, management and analysis solutions, including industry-leading advertising and public relations measurement and tracking tools.

 

Importantly, VMS monitors thousands of hours of television and radio broadcast news in all 210 U.S DMAs™ – by far the most of any provider – through a unique nationwide digital network, enabling us to help manage brand reputation with unparalleled speed, breadth and depth.

 

VMS also provides access to the largest continually updated advertising database in the world with over five million ads. The competitive advertising intelligence VMS provides includes U.S. and international creative content as well as domestic spending and occurrence data from Nielsen for the top 100 U.S. television markets.

 

VMS operates 15 full-service offices and 3 monitoring centers throughout the U.S. For more information about VMS call (800) vms-2002 or visit www.vmsinfo.com.



ABOUT AUTONOMY

Autonomy Corporation plc (LSE: AU; LSE: AU.L) is a global leader in infrastructure software for the enterprise and is spearheading the meaning-based computing movement. Autonomy's technology forms a conceptual and contextual understanding of any piece of electronic data including unstructured information, be it text, email, voice or video. Autonomy's software powers the full spectrum of mission-critical enterprise applications including information access technology, BI, CRM, KM, call center solutions, rich media management, information risk management solutions and security applications, and is recognized by industry analysts as the clear leader in enterprise search.

Autonomy's customer base comprises of more than 17,000 global companies and organizations including: 3, ABN AMRO, AOL, BAE Systems, BBC, Bloomberg, Boeing, Citigroup, Coca Cola, Daimler Chrysler, Deutsche Bank, Ericsson, Ford, GlaxoSmithKline, Kraft Foods, Lloyd TSB, NASA, Nestle, the New York Stock Exchange, Reuters, Shell, T-Mobile, the U.S. Department of Energy, the U.S. Department of Homeland Security and the U.S. Securities and Exchange Commission. Autonomy also has over 300 OEM partners and more than 400 VARs and Integrators, numbering among them leading companies such as BEA, Business Objects, Citrix, EDS, IBM Global Services, Novell, Satyam, Sybase, Symantec, TIBCO, Vignette and Wipro. The company has offices worldwide.

The Autonomy Group includes: ZANTAZ, the leader in the archiving, e-Discovery and Proactive Information Risk Management (IRM) markets; Cardiff, a leading provider of Intelligent Document solutions; etalk, award-winning provider of enterprise-class contact center products and Virage, a visionary in rich media management and security and surveillance technology.