NEW YORK—March 22, 2006 – VMS, a leader in Integrated Media Intelligence solutions, today announced the formation of a strategic partnership with Scandent Solutions to establish a world-class, dedicated offshore development center.
This multi-year agreement will allow VMS to leverage Scandent’s extensive experience in providing IT services to this blue chip client by providing application design, development and testing services to VMS through its proven on-site/offshore SEI/CMM Level 5 service delivery model.
Starting in 2005, VMS outlined an extensive product development schedule, and the addition of the Scandent team will enable VMS to further expedite this effort. The addition of the Scandent team is further confirmation of the aggressive technology investment schedule at VMS.
The strong product development and project management expertise, skilled resources, streamlined processes and robust infrastructure at Scandent will become a significant weapon in the VMS product delivery arsenal.
“Watch this space – the products under development at VMS will help change the competitive advertising and media intelligence landscape – and Scandent will help us to bring high-quality products to market faster, incorporating leading technological innovations,” noted Gerry Louw, CIO of VMS. “Scandent is not just a vendor, they are a strategic partner, and a key element in our product development agenda.”
“We are very excited to be working with VMS. This relationship exemplifies Scandent’s commitment to building trusted, long-term partnerships with customers like VMS that are driving market leadership and increasing customer satisfaction worldwide.” said Ravi Ramachandran, Vice President of Sales for Scandent Solutions.
ABOUT VMS
VMS is the world leader in integrated media intelligence solutions that bring together news monitoring and advertising monitoring across all media – broadcast, radio, print, Internet and outdoor. VMS provides public relations firms, advertising agencies and marketers worldwide with the most comprehensive, cutting-edge editorial and ad retrieval, management and analysis solutions, including industry-leading advertising and public relations measurement and tracking tools.
Importantly, VMS monitors thousands of hours of television and radio broadcast news in all 210 U.S DMAs™ – by far the most of any provider – through a unique nationwide digital network, enabling us to help manage brand reputation with unparalleled speed, breadth and depth.
VMS also provides access to the largest continually updated advertising database in the world with over five million ads. The competitive advertising intelligence VMS provides includes U.S. and international creative content as well as domestic spending and occurrence data from Nielsen for the top 100 U.S. television markets.
VMS operates 15 full-service offices and 3 monitoring centers throughout the U.S. For more information about VMS call (800) vms-2002 or visit www.vmsinfo.com.
ABOUT SCANDENT
Scandent Solutions ("Scandent") is a broad based IT services company that offers business consulting, application implementation, software engineering, maintenance and support services. It is promoted by Scandent Group, which has in its fold IT and BPO companies that collectively employ 3,000 professionals, serving customers in 4 continents through 70 locations worldwide. Scandent strives to deliver differentiated solutions with impeccable quality. For more information about Scandent, please visit www.scandentsolutions.com and for information on Scandent Group visit www.scandentgroup.com. |