BroadcastCenter is an advanced, Web-based product - designed for public relations and marketing professionals - that allows users to preview, analyze, purchase and share broadcast coverage they have received through VMS' unequaled nationwide monitoring network - quickly and easily, in a single package.
VMS recently expanded its broadcast monitoring network to cover all 210 U.S. markets - the first and only monitoring company to reach this important milestone. VMS can also deliver broadcast content from over 40 countries worldwide.
VMS has also deployed a state-of-the-art digital capture system that extends its digital monitoring and retrieval capabilities to all 210 U.S. markets, as well as all national broadcast and cable networks.
BroadcastCenter's comprehensive, modular platform provides 24/7, organization-wide access to continuously updated broadcast video clips across all markets, intuitive analysis and reporting options, and a video showroom that lets users organize and demonstrate campaign effectiveness to clients or their colleagues.
"With BroadcastCenter, subscribers will be able to easily view, compile and organize their broadcast coverage," noted James Waggoner, President of VMS Professional Services Division. "BroadcastCenter is easily accessible via the Internet and provides customers with tools to manage and sort through segments that have been delivered to them based on pre-defined criteria," Waggoner continued.
BroadcastCenter provides synopses, prepared by VMS' editorial staff, as well as simplified purchase of transcripts, tapes and high-quality digital video, with same-day delivery in many markets. The software also offers a variety of pre-defined charts and reports that can be used to demonstrate the impact of selected broadcast coverage.
BroadcastCenter's analytics and reporting tools enable users to track and analyze key performance indicators, including tone, impressions and frequency. Users can easily post and share broadcast segments, charts, reports and more so team members or clients can gauge the success of specific public relations activities.
BroadcastCenter enables users to preview broadcast media content from all 210 U.S. markets within minutes of airing and is the only broadcast media solution that offers this valuable previewing service, QuickView. VMS clients can also utilize QuickView to support product launches and crisis management, among other applications.
"The strength of QuickView and BroadcastCenter is that subscribers can monitor broadcast media in near real time for intelligence that's vital to the success their campaigns," said Waggoner.
"With BroadcastCenter, VMS can provide customers with a state-of-the-industry broadcast media intelligence product," said Peter Wengryn, CEO of VMS, "supported with content from the most comprehensive, digital monitoring network available anywhere. This combination will ensure our clients are receiving the greatest value for their monitoring and analysis budgets."
BroadcastCenter will be available to customers during June, 2005. BroadcastCenter is the first of many products that VMS is planning to introduce over the next several months that will leverage the company's widely deployed digital network.
ABOUT VMS
VMS is the world leader in integrated media intelligence solutions that bring together news monitoring and advertising monitoring across all media – broadcast, radio, print, Internet and outdoor. VMS provides public relations firms, advertising agencies and marketers worldwide with the most comprehensive, cutting-edge editorial and ad retrieval, management and analysis solutions, including industry-leading advertising and public relations measurement and tracking tools.
Importantly, VMS monitors thousands of hours of television and radio broadcast news in all 210 U.S DMAs™ – by far the most of any provider – through a unique nationwide digital network, enabling us to help manage brand reputation with unparalleled speed, breadth and depth.
VMS also provides access to the largest continually updated advertising database in the world with over five million ads. The competitive advertising intelligence VMS provides includes U.S. and international creative content as well as domestic spending and occurrence data from Nielsen for the top 100 U.S. television markets.
VMS operates 15 full-service offices and 3 monitoring centers throughout the U.S. For more information about VMS call (800) vms-2002 or visit www.vmsinfo.com.