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New York, NY – October 16, 2007 -- VMS, the worldwide leader in integrated media intelligence solutions, was honored this week by the editors of PRWeek Magazine -- the public relations industry leading publication -- with the selection of the company’s President and CEO, Peter Wengryn, as one of the "Supporting Power Players" in the PR industry.
Wengryn was the only Chief Executive from the media monitoring industry to be so recognized, most notably for his "
ambitious...plans for a company that can serve the ad and PR industries equally."
According to PR Week:
"Unlike other industries, there is no generally accepted definition for what constitutes power in PR. Some individuals are powerful because of the profile of their company or clients. Others yield great influence in media or political circles. And there are those who are powerful because they have mentored leaders who carry on their philosophy.
“As communicators continue to assert a larger profile in companies and campaigns, PRWeek's editorial team looks across a range of criteria and individuals to devise this ranking of...industry leaders who wield power in ways that are critical for the profession's growth and development."
"I'm truly proud that VMS was acknowledged by PRWeek in this way," Peter noted. "I'm even more excited, however, that our vision of integrated media intelligence – a unique platform designed to assess the impact of editorial, consumer generated media and advertising activity on marketing and business performance – is being acknowledged by a publication like PRWeek that understands its importance and relevance to our industry."
ABOUT VMS
VMS is the world leader in integrated media intelligence solutions that bring together news monitoring and advertising monitoring across all media – broadcast, radio, print, Internet and outdoor.
VMS provides public relations firms, advertising agencies and marketers worldwide with the most comprehensive, cutting-edge editorial and ad retrieval, management and analysis solutions, including a broad spectrum of industry-leading advertising and public relations measurement and tracking tools.
VMS monitors thousands of hours of television broadcast news in all 210 U.S DMAs™ – by far the most of any provider – through a unique nationwide digital network, enabling us to help manage brand reputation with unparalleled speed, breadth and depth. VMS also monitors approximately 10,000 hours a week of radio broadcasts nationwide –
again the industry's broadest coverage.
VMS provides access to the largest continually updated advertising database in the world with over five million ads and commercials through the market leading AdSight platform. The competitive advertising intelligence VMS provides includes U.S. and international creative content as well as domestic spending and occurrence data from Nielsen for the top 100 U.S.
television markets.
VMS operates 15 full-service offices and 3 monitoring centers throughout the U.S. For more information about VMS call (800) vms-2002 or visit www.vmsinfo.com. |