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VMS Announces Strategic Content Agreement with Nielsen BuzzMetrics
New York, NY – November 30, 2006 – VMS, the worldwide leader in integrated media intelligence solutions, is announcing an important agreement with Nielsen BuzzMetrics, the global measurement standard in consumer- generated media (CGM).
As part of the agreement, Nielsen BuzzMetrics will provide VMS access to its extensive blog database covering millions of blogs. This real-time consumer- generated media will be available to VMS clients through the company’s integrated suite of products and services.
“We’re committed to delivering our clients the most comprehensive media monitoring and competitive intelligence available in the marketplace,” noted Peter Wengryn, President and CEO of VMS. “This relationship with Nielsen BuzzMetrics will now allow us to provide best-in-breed blog coverage, complimenting our unmatched broadcast, print and Internet coverage.”
“We’re excited to be working with VMS, a true market leader,” said Karthik Iyer, Senior Vice President of Business Development with Nielsen BuzzMetrics. “With this agreement, Nielsen BuzzMetrics will help VMS ensure that its clients have the timeliest access to extensive and ever-growing blog content, on virtually every topic from around the world.”
This enhancement and expansion of VMS’ media monitoring capabilities will support both existing VMS product offerings and the company’s Integrated Media Intelligence (IMI) platform, scheduled for release in 2007.
About Nielsen BuzzMetrics
The Nielsen BuzzMetrics service, marketed by BuzzMetrics, Inc., is the global standard in measuring consumer-generated media and word of mouth. Nielsen BuzzMetrics helps more than 100 leading global companies strategically leverage the buzz surrounding them—clients like Canon, Comcast, Ford, General Motors, HBO, Kraft, Microsoft, Nokia, P&G, Sony, Target and Toyota, as well as 15 of the top 15 pharmaceutical concerns. Partners include the world's largest marketing-services firms, and innovative new-marketing agencies. The company has also collaborated with distinguished research organizations such as the Pew Internet and American Life Project. BuzzMetrics, Inc. is an affiliate of VNU, owner of such renowned research names as ACNielsen and Nielsen Media Research. For more information, visit www.nielsenbuzzmetrics.com.
ABOUT VMS
VMS is the world leader in integrated media intelligence solutions that bring together news monitoring and advertising monitoring across all media – broadcast, radio, print, Internet and outdoor. VMS provides public relations firms, advertising agencies and marketers worldwide with the most comprehensive, cutting-edge editorial and ad retrieval, management and analysis solutions, including industry-leading advertising and public relations measurement and tracking tools.
Importantly, VMS monitors thousands of hours of television and radio broadcast news in all 210 U.S DMAs™ – by far the most of any provider – through a unique nationwide digital network, enabling us to help manage brand reputation with unparalleled speed, breadth and depth.
VMS also provides access to the largest continually updated advertising database in the world with over five million ads. The competitive advertising intelligence VMS provides includes U.S. and international creative content as well as domestic spending and occurrence data from Nielsen for the top 100 U.S. television markets.
VMS operates 15 full-service offices and 3 monitoring centers throughout the U.S. For more information about VMS call (800) vms-2002 or visit www.vmsinfo.com.
For more information about this announcement, please contact Michael Giovia at 212-329-5651. |