New York , NY – May 8, 2006 – VMS, the worldwide leader in integrated media intelligence solutions is announcing an important content agreement with Nielsen Monitor-Plus, a service of Nielsen Media Research .
Nielsen Monitor-Plus will provide VMS with near-real time, automated identification of breaking television commercials. VMS will continue to add descriptive information to each advertisement, incorporating important metadata that is critical to VMS’ customers.
VMS will also leverage its unparalleled digital capture network, reaching all 210 U.S. broadcast markets, and deliver the highest quality creative to its thousands of customers.
Included in the agreement is identification of new commercials from national broadcast networks, national cable networks, national Spanish-language network TV, national Spanish-language cable TV, and barter syndicated programming as distributed via satellite and local broadcast stations in the top 100 Designated Market Areas (DMAs)®.
This premium content will support VMS’ AdSight product, a customizable, integrated, web-based application, that lets users search, filter, track and organize competitive advertising intelligence data from their desktop. AdSight, introduced in April, includes television, print, radio, Internet and outdoor data. AdSight will provide customers with instant access to millions of advertisements in VMS’ unmatched commercial library.
AdSight is the first phase of VMS’ IMI platform deployment. Phase II, focusing specifically on editorial content and quantitative analytics, is scheduled for release during the 4th quarter of 2006. Phase III, integrating advertising and editorial content with analytics, is scheduled for release in early 2007.
“This agreement will provide VMS’ customers with quick access to virtually all new advertisements from Nielsen Monitor-Plus – the standard in the industry,” noted Peter Wengryn, CEO of VMS. “With this agreement, VMS will be the only company offering such comprehensive coverage, taking advantage of the broad scope of Nielsen’s full-time monitoring capabilities. “
ABOUT VMS
VMS is the world leader in integrated media intelligence solutions that bring together news monitoring and advertising monitoring across all media – broadcast, radio, print, Internet and outdoor. VMS provides public relations firms, advertising agencies and marketers worldwide with the most comprehensive, cutting-edge editorial and ad retrieval, management and analysis solutions, including industry-leading advertising and public relations measurement and tracking tools.
Importantly, VMS monitors thousands of hours of television and radio broadcast news in all 210 U.S DMAs™ – by far the most of any provider – through a unique nationwide digital network, enabling us to help manage brand reputation with unparalleled speed, breadth and depth.
VMS also provides access to the largest continually updated advertising database in the world with over five million ads. The competitive advertising intelligence VMS provides includes U.S. and international creative content as well as domestic spending and occurrence data from Nielsen for the top 100 U.S. television markets.
VMS operates 15 full-service offices and 3 monitoring centers throughout the U.S. For more information about VMS call (800) vms-2002 or visit www.vmsinfo.com. |