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Third in series of business-expanding acquisitions for market leader
New York, NY - May 5, 2004 - VMS, the world leader in news and advertising monitoring and analysis services, today announced that it has acquired Mediamon, the nation's fifth largest broadcast monitoring company.
Mediamon, based in Florida, provides news monitoring services, including television and radio news clips, transcripts and online news tracking reports to a number of companies across a broad range of industries. With this transaction, VMS further strengthens its depth of capability of delivering integrated media intelligence to its customers.
This marks VMS' third such acquisition in the last several weeks. In late March, the company acquired Broadcast News Clips and advertising monitoring company AIS. This represents a portion of a multi-million dollar commitment to invest in the company via acquisitions, new product development, and brand marketing. VMS is rapidly expanding its national and local market presence, deepening its content database, and focusing aggressively on delivering the highest-order media intelligence solutions to Fortune 1000 companies, and their public relations and advertising agencies.
"This is another great moment for our company," said Peter Wengryn, president and CEO of VMS. "The acquisition of Mediamon, together with our other recent transactions, signals that VMS continues on its mission of becoming the only global provider of a complete and integrated package of competitive media intelligence."
Dennis Ward, a former owner of Mediamon, will manage the VMS office in Miami.
Wengryn continued, "We are constantly seeking ways to enhance our business and build on the quality and breadth of services we offer to our clients. Today's announcement is emblematic of the commitment this management team has to growing our business and evolving the marketplace. And we're not finished yet."
ABOUT VMS
VMS is the world leader in integrated media intelligence solutions that bring together news monitoring and advertising monitoring across all media – broadcast, radio, print, Internet and outdoor. VMS provides public relations firms, advertising agencies and marketers worldwide with the most comprehensive, cutting-edge editorial and ad retrieval, management and analysis solutions, including industry-leading advertising and public relations measurement and tracking tools.
Importantly, VMS monitors thousands of hours of television and radio broadcast news in all 210 U.S DMAs™ – by far the most of any provider – through a unique nationwide digital network, enabling us to help manage brand reputation with unparalleled speed, breadth and depth.
VMS also provides access to the largest continually updated advertising database in the world with over five million ads. The competitive advertising intelligence VMS provides includes U.S. and international creative content as well as domestic spending and occurrence data from Nielsen for the top 100 U.S. television markets.
VMS operates 15 full-service offices and 3 monitoring centers throughout the U.S. For more information about VMS call (800) vms-2002 or visit www.vmsinfo.com.
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