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New York, NY, December 2, 2009…Peter Wengryn, CEO of VMS, the world leader in integrated media intelligence solutions, , will be the featured speaker at an upcoming luncheon for marketing professionals in New York City, December 8 at Blue Fin.
The subject of the by invitation only seminar is titled “Taking Control of Your Brand’s Reputation”: How to Effectively Monitor and Understand What’s Being Said about Your Brand Across All Channels.” Peter Wengryn and Michael Snow, Senior Product Marketing Manager, Autonomy Virage , will each share their insights on how to manage and extract meaning from the exponential growth of the information world.
The rapid explosion of social networks like Facebook , Twitter , YouTube and others, along with the traditional broadcast and print outlets, has made it very difficult for marketers to monitor and address all that’s being said about their products and services.
Wengryn’s talk promises to shed light on evolving technologies and solutions that can potentially improve marketing "return on investment" substantially.
From Wengryn, attendees will learn about Vantage, the first-ever integrated marketing platform from VMS. Vantage will enable communicators to see the affects of PR on advertising, and vice versa, for their organizations and in relation to their competitors, and show how PR and advertising work in tandem to impact business outcomes.
Vantage also provides the client with the ability to perform their day-to-day activities by leveraging the extensive content, across both paid and unpaid media, and workflow solutions for both disciplines.
Wengryn will discuss how to stay informed and succeed in an increasingly competitive, complex and ever expanding media world. “The volume of data that needs to be ingested, analyzed, evaluated and reported on is growing so quickly, people can simply not keep up with it," said Wengryn.
"By leveraging leading edge technology with high quality content, marketing professionals can begin to get the comprehensive perspective they need to make smarter and more informed business decisions now to impact their bottom line decision making in the future,” he concluded.
About VMS
VMS is the world leader in integrated media intelligence solutions that bring together news monitoring and advertising monitoring across all media – internet, social media, broadcast, radio, print, and outdoor. The firm just debuted the first-ever integrated platform, Vantage, which enables communicators to see the effects of PR on advertising, and vice versa, for their organizations and competitors, complete with correlations to business outcomes.
VMS provides public relations firms, advertising agencies and marketers worldwide with the most comprehensive, cutting-edge editorial and ad retrieval, management and analysis solutions, including a broad spectrum of industry-leading advertising and public relations measurement and tracking tools. VMS recently entered into a strategic partnership with world-class software provider Autonomy to take advantage of state-of-the-art meaning-based computing to enhance their search capabilities.
Through their InSight platform, VMS monitors thousands of hours of television broadcast news in all 210 U.S DMAs™ – by far the most of any provider – through a unique, proprietary nationwide digital network, enabling them to help manage brand reputation with unparalleled speed, breadth and depth. VMS also monitors approximately 10,000 hours a week of radio broadcasts nationwide--again the industry's broadest coverage.
VMS provides access to the largest continually updated advertising database in the world with over five million ads and commercials through the market leading AdSight platform. The competitive advertising intelligence VMS provides includes U.S. and international creative content as well as domestic spending and occurrence data from Nielsen for the top 100 U.S. television markets.
For more information about VMS call 1.800.VMS.2002 or visit www.vmsinfo.com.
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