New York , NY – April 17, 2006 – VMS, the worldwide leader in integrated media intelligence solutions, announced today the availability of AdSight, the market’s new standard for advertising competitive intelligence.
AdSight, a customizable, integrated, web-based application, lets users search, filter, track and organize competitive advertising intelligence data from their desktop. AdSight includes television, print, radio, Internet and outdoor data. AdSight will provide customers with instant access to millions of advertisements in VMS unmatched commercial library – arguably the world’s largest.
In an important related announcement, VMS has signed an agreement with Nielsen Monitor-Plus, a service of Nielsen Media Research, the leader of innovative advertising information services.
The relationship with Nielsen Monitor-Plus will provide VMS’ thousands of customers with best-of-breed television creative from VMS, linked with high-quality occurrence and spend data from Nielsen.
The Nielsen Monitor-Plus data will include the national broadcast networks, national cable networks, national Spanish-language network TV, national Spanish language cable TV, and barter syndicated programming as distributed via satellite and local broadcast stations in the top 100 Designated Market Areas (DMA) ™.
This is another in a series of concerted and coordinated developments, outlined by VMS over the past 24 months, that continue to build a strong and stable groundwork for the company’s unique Integrated Media Intelligence™ (IMI) solutions that are currently in development.
AdSight is the first phase of VMS’ IMI platform deployment. Phase II, focused specifically on editorial content and quantitative analytics, is scheduled for release during the 4 th quarter of 2006. Phase III, integrating advertising and editorial content with analytics, is scheduled for release in early 2007.
“This is a landmark agreement for VMS,” noted Peter Wengryn, CEO of VMS. “Nielsen’s data is the industry standard, and we’re excited to expand our already strong relationship with them so that we can make sure we bring the highest value products and services to our customers.”
“VMS has already established itself as the leader in broadcast media monitoring with our unmatched market coverage and digital capture capabilities,” noted Wengryn. “This exciting announcement reaffirms our leadership position as the coverage, service and technology leader in the integrated competitive advertising monitoring market as well,” he concluded.
ABOUT VMS
VMS is the world leader in integrated media intelligence solutions that bring together news monitoring and advertising monitoring across all media – broadcast, radio, print, Internet and outdoor. VMS provides public relations firms, advertising agencies and marketers worldwide with the most comprehensive, cutting-edge editorial and ad retrieval, management and analysis solutions, including industry-leading advertising and public relations measurement and tracking tools.
Importantly, VMS monitors thousands of hours of television and radio broadcast news in all 210 U.S DMAs™ – by far the most of any provider – through a unique nationwide digital network, enabling us to help manage brand reputation with unparalleled speed, breadth and depth.
VMS also provides access to the largest continually updated advertising database in the world with over five million ads. The competitive advertising intelligence VMS provides includes U.S. and international creative content as well as domestic spending and occurrence data from Nielsen for the top 100 U.S. television markets.
VMS operates 15 full-service offices and 3 monitoring centers throughout the U.S. For more information about VMS call (800) vms-2002 or visit www.vmsinfo.com. |