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Advertising and News Retrieval and Monitoring Leader Enhances Both Advertising and Public Relations Services
New York, NY - March 23, 2004 - VMS, the world leader in news and advertising retrieval services, today announced the acquisition of two advertising and news monitoring companies, AIS and Broadcast News Clips. These acquisitions further solidify VMS' position as the market leader and enhance the quality, depth and value of the company's service.
"This is an exciting day for VMS. Our plan is to ultimately become a global provider of integrated media intelligence and high quality content," said Peter Wengryn, president and chief executive officer of VMS. "These acquisitions represent our momentum while serving to bolster each of the two major areas of our business. We are constantly seeking ways to advance and enhance the quality of the service we provide to our customers and will continue to do so."
Created by six of the world's largest advertising firms more than thirty-five years ago, AIS provides a number of information services to advertisers and advertising firms across the country. VMS acquires the company's assets from its current day ownership, consisting of sixteen of the leading global advertising firms.
Broadcast News Clips, a service owned by PR Newswire, provides television and radio monitoring services for it clients in the state of Minnesota. Based in Minneapolis, the nation's 14th largest television market, Broadcast News Clips is second in market share only to VMS in the state.
Wengryn continued, "As a result of the completion of these strategic acquisitions, AIS and Broadcast News Clips' customers will have immediate access to a much larger database of media content, our leading digital delivery capabilities as well as the highest quality customer service of its kind. We are confident that our new clients will quickly come to understand what our existing customers already know - the content and service we provide is a critical business growth tool for monitoring and measuring marketing and communications effectiveness."
ABOUT VMS
VMS is the world leader in integrated media intelligence solutions that bring together news monitoring and advertising monitoring across all media – broadcast, radio, print, Internet and outdoor. VMS provides public relations firms, advertising agencies and marketers worldwide with the most comprehensive, cutting-edge editorial and ad retrieval, management and analysis solutions, including industry-leading advertising and public relations measurement and tracking tools.
Importantly, VMS monitors thousands of hours of television and radio broadcast news in all 210 U.S DMAs™ – by far the most of any provider – through a unique nationwide digital network, enabling us to help manage brand reputation with unparalleled speed, breadth and depth.
VMS also provides access to the largest continually updated advertising database in the world with over five million ads. The competitive advertising intelligence VMS provides includes U.S. and international creative content as well as domestic spending and occurrence data from Nielsen for the top 100 U.S. television markets.
VMS operates 15 full-service offices and 3 monitoring centers throughout the U.S. For more information about VMS call (800) vms-2002 or visit www.vmsinfo.com.
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